People who spent most of the night - and the previous day - queueing up at the Virgin Megastore in London's Oxford Street in order to get their sweaty paws on a PlayStation 3 console got more than they expected. Not only were they kept awake with free coffee and coca cola, but each of them was given a free taxi ride home. Which they needed. They needed it because Sony also gave each of them a TV to play it on.
A £2,500 high-definition TV.
And the console they're going to be playing on that TV doesn't sound like it was named by a five-year old who needed the loo.